Atag Boiler Review
After installing 180+ Atag units, I rate them highest for technical sophistication but warn clients about the service network. The iCO modulation genuinely saves 12-18% gas in well-insulated homes, and the iCon heat exchanger’s reliability matches Viessmann. However, if you’re in rural Scotland or Cornwall, the 38 service centres mean 5-7 day wait times versus Worcester’s 48-hour coverage. Specify Atag only if you’re in the Midlands/South-East and your installer has attended the 3-day Atag Academy course – their diagnostic codes are unique, and misinterpretation leads to misdiagnosis. For Passivhaus or self-build projects, Atag is unbeatable; for standard suburban replacements, Worcester’s ubiquity wins.
Customer Satisfaction
Average Price
Established
Atag History
Founded in 1949 in the Netherlands, Atag remains one of Europe’s best-kept heating secrets, family-owned for three generations before being acquired by the De’Longhi Group in 2017. While Dutch homeowners have sworn by Atag for 70+ years, the UK market only saw serious investment from 2012 when they established a Walsall distribution hub. Unlike Worcester Bosch’s saturation approach, Atag targeted heating consultants and self-build developers, securing specification in 400+ Passivhaus projects across Oxfordshire and Cambridgeshire. Their strategy capitalized on the UK’s 2016 SAP Appendix Q changes, where their 98% efficiency rating delivered crucial extra code points for planning approval. However, their commercial team of just 12 UK staff (vs. Worcester’s 200+) means brand awareness remains minimal outside the Midlands and South-East, with only 38 accredited service centres nationwide.
Atag Technology Innovations
iCO Modulation Mastery
Atag’s iCO patented technology achieves a 1:10 modulation ratio – the widest in the industry – allowing a 30kW boiler to fire as low as 3kW, eliminating short-cycling in super-insulated new builds. This is critical for UK properties meeting 2022 Part L regulations where heat loss can drop below 5kW. Their iCon stainless steel heat exchanger uses a single-piece welded construction (no O-rings) that eliminates leak points we commonly see in Viessmann and Vaillant after 8 years. The Atag OneZone smart control natively supports weather compensation and OpenTherm, integrating seamlessly with Tado° and Nest – a flexibility Vaillant’s closed ecosystem lacks. For British homeowners, the compact 595mm height fits inside standard kitchen wall units, a crucial advantage in space-constrained London flats where acoustic boxing isn’t an option. Atag holds 3.2% UK market share, operating in the shadow of Worcester and Vaillant. Their sweet spot is self-build and custom homes where architects specify efficiency over brand recognition. We’ve installed 150+ units in Graven Hill self-build village (Bicester) since 2016, where Passivhaus standards demand sub-6kW minimum modulation. The brand’s Achilles’ heel is resale value: UK buyers recognize Worcester; Atag raises eyebrows during property surveys, occasionally triggering mortgage valuers to question long-term parts availability. Their pricing sits 10-15% below Viessmann but 20% above Worcester, targeting informed buyers who research modulation ratios rather than relying on brand heritage.
Atag Pros and Cons
Advantages
Compact Design
Slimline chassis fits easily into confined boiler cupboards.
Slimline Footprint
Slim chassis fits easily into confined boiler cupboards.
Fast Heat-Up
Rapid warm-water delivery thanks to efficient exchangers.
Disadvantages
Limited UK Service Network
Smaller installer network than some legacy British brands.
Smaller Installer Network
Fewer UK-based accredited installers.
Higher Parts Cost
Genuine parts can be pricier than mainstream brands.
Frequently Asked Questions
Efficiency Rating
95.5%
Average Efficiency
Warranty
10.5
Average Years Coverage
Market Share
2.0%
UK Boiler Market
Service Network
40
UK Service Centers
Key Features
- Highly rated for customer satisfaction
- Industry-leading reliability scores
- Long warranty periods of up to 11 years
- Multiple boiler models to suit different property sizes and requirements
Brand Information
Country of Origin
Netherlands
Headquarters
Lichtenvoorde, Netherlands
Years in Business
77 years
Popular Atag Boiler Models
| Model | Type | Output | Efficiency | Price | Warranty | Smart Control | |
|---|---|---|---|---|---|---|---|
| Atag iC Economiser | Combi | 32 kW | 95.5% | £1600 | 10 years | Details |
Prices shown are for the boiler only. Installation costs typically range from £500 to £1,500 depending on the complexity of your installation.
Product Categories
Combi Boilers
Atag combi boilers feature top-tier efficiency and stainless steel design.
Ultra-efficient
durable
quiet
Why Choose Atag?
Performance Highlights
- Excellent energy efficiency at 95.5%
- Outstanding reliability rating of 4.6/5
- Range of combi boilers with excellent flow rates
- Customer satisfaction rating of 4.5/5
Support & Aftercare
- Extended warranty periods averaging 10.5 years
- 40 dedicated service centers across the UK
- 0 approved installation partners
- Netherlands engineering with UK support
Ready to Install a Atag Boiler?
Get competitive quotes from trusted installers in your area
Why get a new Atag boiler?
- Save up to 30% on your heating bills with an efficient new boiler
- Benefit from Atag's 11-year warranty coverage
- All installers are Gas Safe registered for your peace of mind
- Fixed price quotes with no hidden costs